Built for Kit creators

Stop waiting to be recommended.

The Creator Network grows you when someone else decides to point at you. Outbid is a public leaderboard where position is bought, not granted — you bid for a rank, every member links to the board from their newsletter, and the readers who land there subscribe. No pitching, no partner hunting, no waiting to be picked.

No card required. Nothing is charged until a rank is yours.

  • Every listed newsletter gains subscribers
  • Change your bid any time
  • One link to add
Live leaderboard

Business & Startups

Your rank

#4

#NewsletterSubs / moBid
1The Weekly Byte+3,200$2,400
2Founder Notes+1,840$1,950
3Money Monday+1,330$1,600
4Your newsletter+1,060$1,400
5AI Teardown+880$1,150
6Design Digest+760$900
7Creator Payday+670$700

Illustrative board. Every listed newsletter gains subscribers — rank decides how many. Names shown are examples, not members.

Open to newsletters on every platform

beehiivKitSubstackGhostMailchimpButtondown

The quiet problem

Cross-promos don't scale, and you know it.

You find a creator your size. You DM them. You agree a swap. You both send. It works — once — and then you do the whole thing again next month. Growth that depends on a human saying yes has a ceiling, and the ceiling is how many DMs you can stand to send.

How you grow today

Hope you get picked.

  • An algorithm decides who sees you this month
  • Cross-promos need a human to say yes, one at a time
  • Spend more and nothing speeds up
  • You find out it stopped working weeks after it stopped

How you grow on Outbid

Decide where you sit.

  • Your rank is a number you choose, not one you're assigned
  • No outreach — the board does the introducing
  • Want to grow faster this month? Raise the bid
  • Clicks in, subscribers out, cost per subscriber, live

Where the readers come from

Everyone points at the board. The board points at you.

This is the part worth understanding before you bid, because it is the whole mechanic.

01

Every member adds one link

It goes in your issues — footer, sign-off, wherever you like. That single link is the price of admission, and it is what gives the board an audience in the first place.

02

Their readers land on the board

Readers who already trust a newsletter follow its link and arrive somewhere built for exactly one thing: finding the next newsletter worth reading.

03

They subscribe to what they see first

Attention on a ranked list is brutally top-heavy. Rank 1 is not slightly better than rank 10 — it is a different order of magnitude.

04

More members, more readers, for everyone

Each newsletter that joins brings its own readers to the pool. The board is not split thinner as it grows — it gets bigger for every rank on it.

The floor isn't zero.

Every newsletter on the board sits on the same page every reader lands on. Rank decides your share of that attention — it never decides whether you get any. Last place still grows; first place grows fastest.

The number

A rank is a subscriber count with a price on it.

Put a bid in and see what position it holds — and what that position returns.

Your budget

What does a rank actually buy?

Move the budget and watch the position — and the subscribers — move with it.

$13,550 over 12 months 10,116 subscribers

Estimated position

#7

Holds for $1,129 a month$71 under your budget

+843

new subscribers / month

$1.34

per subscriber

Paid social usually lands a newsletter subscriber somewhere around $2–$5. The higher you rank here, the further under that you get.

Estimate only, not a quote. Models an illustrative board where rank 1 takes 4,000 subscribers a month at $4,000, with traffic and bids both falling down the board. Real numbers depend on your category, the board's size, and what everyone else bids.

Kit

The part where you do the work is already done.

No outreach, no scheduling, no negotiating a swap with someone who ghosts. Take a rank, add one link, and the network does the introducing.

  • Read-only Kit connection to verify your subscriber count
  • One link in your broadcast — nothing to install, nothing to migrate
  • Change your bid any time; your rank updates on the next cycle

Commitment, honestly

You are buying a position, not signing a deal.

Rank is monthly and it is yours only while you hold it. Raise your bid the month you want to push, drop it the month you don't, and leave whenever it stops paying for itself. Nothing about your newsletter is locked to us.

$0

Setup fee

None

Contract length

Any time

Change your bid

None

Exclusivity required

Straight answers

The things you were about to ask.

You're not competing on size — you're competing on bid, and that is the entire point. A 3,000-subscriber list with a sharp niche can sit above a 300,000-subscriber generalist if it wants the position more. The board doesn't rank you by how big you already are, which is exactly why small operators use it.

From the members. Every newsletter on the board links to it from their own issues, so each member contributes readers and each member draws from the pool. That is the entire mechanic — it is why the board has an audience at all, and why it grows as more operators join rather than being split thinner.

No, and this is the important difference. Nobody is imported, uploaded or added to your newsletter. Real readers land on a public page, see your newsletter, and choose to subscribe. Every subscriber you get is someone who opted in to you specifically.

Position, by the month. You bid for a rank, and if you hold it you pay that bid. Higher ranks cost more because they receive more of the board's readers — and because traffic falls faster down the board than price does, the top of the board is also the cheapest place to buy a subscriber.

One newsletter can hold one rank. Rank 1 is a single position, not a monopoly, and every other rank still sits on the same page in front of the same readers. Buying the top spot buys you the largest share of attention — it does not buy anyone else's share.

No. Outbid never sends your newsletter and never touches your subscriber list. You keep publishing from Kit exactly as you do now. The integration is one link in your issues and a read-only connection to verify your subscriber count.

The board opens with a founding set of ranks.

Early members set the opening bids — which is the cheapest a top rank will ever be. Tell us where you publish and roughly how many people read you.

No card required. Nothing is charged until a rank is yours.